We all have a common life experience that focuses on the importance of information being free. Information about the lottery is free. Information is expensive. This is where the old saying “There’s no free lunch”. One of two things will happen if I receive free lottery information. Either the information is of equal value to its cost, or it’s a bait-and-switch tactic.
Nobody is going to give away lottery information that is valuable. It is human nature to retain information that has value. It is offensive to offer free lottery information. The offerer doesn’t believe the recipient (you) will recognize that the information is out-of-date, incorrect or that they are trying to sell you something.
The internet has made it easier to use bait and switch tactics. The upsell is an updated version of the tried-and-true sales tactic. This is what happens. You’re data bullseye online. You visit the website offering “free lottery information”. Before you can access the free information, your email address and other information are extracted. The upsell begins when you give up personal information. You might have been offered bait or you could get your information free of charge. You are vulnerable in any case.
This information is free because you have spent your time and effort. The website now has an add-on you will need to buy. This information is not yet available to you. The message is that you have to obey in order to get your “free lottery information”. Many websites are not designed to allow you to refuse. You will never have access to your free information if you refuse. You might need to go through the exit process several times if you want to leave the website. You will be offered something each time you go through the exit process. However, unless you experience this repeated loop, the frustration it causes for many users is enough to cause them to give up their payment information. The “free lottery information”, while it may seem like it, is not “free” anymore.
Now, the upsell process is underway. You are now in the upsell stage. You may have gone through at least four to five upsells before you get the free information. The free information is not free.
A printed advertisement would have drawn you to the retailer in the “pre-internet era”. You were sold bait and switch when you entered the domain of a retailer. The upsell is different now that we live in the internet age. However, it is the exact same thing. It is difficult to exit the web marketer domain without being harmed. Information about the lottery is not available for free.
You need to have basic survival instincts. You will invest in the lottery. You can do what the successful lottery players did and invest in information that will give you an advantage. You can greatly increase your chances of winning by paying a small amount for quality information.